A box within a box within a box within a box...

To start visualising our ideas, we decided to make our own boxes. We created boxes in a variety of differing sizes that fit within one and other. For a clean aesthetic, we wanted to use semi-transparent materials or white card, but we opted for sheets of frosted polypropelene that work very well. Even though the material looks clean and effective, it was extremely difficult to photograph against the white backdrop that we wanted to use and my camera found it very difficult to focus, making the entire task take much longer than expected.

The masses of boxes represent the idea of over-packaging a product or containing something in several layers of protective matter. The smallest, iridescent box is placed carefully to symbolise the product, the pearl of the oyster, so to speak.

 

I feel that the white on white look of these photographs works beautifully. I also think that the iridescent quality of the smallest cube(the prescious and protected product)provides the images with a focal point. This effectively conveys our message of using packaging as a method of protection, being protected by layers of packaging.

As I feel that many of the photographs that were produced from this shoot were successful, I feel that it is going to be rather difficult to select and edit a small number that work best. I feel that test layouts using paper to imitate the pages of our trend book will help us to determine layout with more ease.