Packaging/Over-Packaging (by Zara)

After showing our ideas to Laura and Alex during a tutorial, we wanted to look for tangible examples of our ideas and ways to make the abstract visual. We considered packaging as a way of protecting and preventing the subject from being documented and photographed. We also thought about boxes within boxes, similar to the russian doll effect, a version of pass-the-parcel: Over-packaging.

After researching this further, we discovered that high-street store Zara use a similar method but to a lesser extent. The frosted plastic which protects the initial box adds a sense of higher end quality. Then, inside the first box is another box which contains your ordered product alongside other packaging such as tissue paper.

This method of storing and delivering a product really personifies our ideas of protecting and concealing fabrics/products. We need to consider ways of containing objects and over-packaging them for our own trend and hopefully this will reflect our other ideas inadvertently.
We intend to perhaps use different shapes and different materials in order to represent our ideas and to tie the entire aesthetic of our trend book together.