After considering a number of different methods of encasing fabrics or products, we decided to attempt freezing.
Encasing and in a way, protecting, is one of our main concepts. We feel that finding experimental methods of doing so will help to relate to the theme and ideas of our trend. We want to protect and encase products from prying eyes and therefore blocking the lens of the camera, preventing photography and therefore documentation on online stores.
The turquoise blue colour has concentrated beautifully in a few patches, creating a focal point and giving the images depth.
When partially frozen, I removed the mass and shook it vigorously. I believe that this resulted in the multitude of flecks and air bubbles that can be seen in the photographs. This was a sort of 'happy accident' but I think it improves the images vastly. The bubbles, cracks and imperfections with the ice work beautifully with the dye, which appears to have clung together and developed into a concentrated area of colour.
Again, I think it might be difficult to determine which photographs are the strongest and it will take time to decide on a configuration/ layout.
The transparent, glass-like quality allows for just the right amount of information to be presented to the audience. This crystal clear appearance is clouded by the concentration of colour, cracks in the ice and the built up areas of air bubbles.
I feel that this is an extremely creative and unusual way to protect the fabrics or products from the prying eyes of photographers and lends itself well to the high end market that it is intended to inspire. I think that it will also be a good idea to take smaller sections of some of the weaker photographs and use them with the larger photographs.
I feel that the turquoise/seafoam green colour could be something that is carried through as an accent against the white-on-white aesthetic that I expect will be consistent throughout the book.
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