Shop task research trend boards.

For the shopping task exercise, I decided to create two boards clearly showing the trends that I had identified whilst in the high street and high end stores.

I found that an upcoming trend appeared to be a luxurious approach to sportswear. This has clearly filtered down from the upmarket designer level from fashion houses such as Jonathan Saunders, Stella McCartney, Michael Kors and others and has then gone on to influence the high street, from topshop through to H&M.

You can also see from the board that Maison Martin Margiela's latest high street collaboration with H&M has allowed the designer's take on 'Sport-Luxe' to be obtainable to those with less disposable income.

Another emerging trend on the catwalks this season was Monochrome. Black and white were key in collections by Lanvin, Jil Sander, Victoria Beckham, Haider Ackermann and many of the other top end designers.

This trend could then be seen in high street stores such as Zara and Topshop, featuring in everything from footwear, right through to coats and outerwear. Similarly, upmarket high street brand The Kooples had many pieces of black clothing, hallmarked with black detailing in a contrasting fabric.