Cultural Radar preparation.

The first part of the project is entitled "Cultural Radar". This aspect of Future Intelligence involves being hyper-aware of the world around us, issues that aren't directly design based but have a direct influence on design. These factors include political, social, economic, cultural, technological and environmental issues that may provide us with a problem. These problems and issues can then be solved through design.

In groups, we were asked to look at one of these potential issues or points of interest and develop an emerging trend of our own. Me and fellow knitters Beth, Jess, Isobel and Christine decided to brainstorm ideas around the issues mentioned above.

Firstly, we decided that cultural influences such as film and cinematography would be highly influential on the world of fashion design. Popular films such as American Hustle could have a direct influence over design, taking into consideration aspects such as styling, cinematography and mood.

Myself and Beth felt that it was a little one dimensional, so we wanted to push our trend. We decided to also look at technological advancements and the progression and shift from in-store shopping to online purchasing. Could this lead to resistance and brands trying to lure customers back into stores, avoiding the demise of tangible shops. We both felt positively towards this idea and felt that it had more milage and could potentially drive the project beyond the presentation.