The slides on this post give some indication of the concept of our trend in more detail. We feel that the shift of consumer buying habits have changed dramatically with the popularisation of the internet and online shoppping. Consumers are more inclined to shop online, cutting out the need for physical, tangible shops.
We predict that there will be some resistance to this. We decided to explore this further and imagined that fabrics could be designed that could not be photographed or documented to be displayed online. This would mean a rise in people entering stores and shops to see the garments made from these fabrics in person, as they would not be available online.
This could lead to stores (mainly aimed at the High-End market) would transform into more of a display/gallery show-space, changing the way we shop completely.
Me and Beth both felt that these two slides were the most important aspect of the trend that we had forecast. The image (above) is a mock up of our trend put into practice on both the catwalk and in an advertising campaign. One of the images appears to reflect the light dramatically, only allowing a partial glimpse of the garment, distorting the silhouette and only revealing minimal information.
The second image reveals slightly more information in terms of colour and shape, however fine detail is lost in the busy sea of pixels.
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